INSIDE A FOUNDER’S BUSINESS
Results for my clients
I take founders from AI-curious to AI-native in my AI Makeovers, then share the sauce with you.
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Every letter is one lever: a small input that gave back far more than it cost.
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01 /WHERE THE LEVERS COME FROM
Three places I find them.
INSIDE MY OWN COMPANY
Results for my business
I run a very lean team delivering the makeovers and a content operation. Every lever gets tested on us first.
OUTSIDE THE WORK
Results in my life
Health, energy and time with the people I love. The small inputs that give back the most happiness.
02 /WHAT YOU GET
One lever per letter. Two minutes to read.
- What the lever is, and where I found it
- The steps and tools to pull it yourself
- What it gave back, and what it cost to get there
EXAMPLE LETTER
Liam Ottley
Give your AI the whole company
THE LEVER
One page your AI reads before every task.
HOW TO PULL IT
Write down what you sell and who buys it, plus the rules you never break. Paste it in first, every time, for a week.
WHAT IT GAVE BACK
The AI stopped guessing. First drafts got good enough to use.
One lever at a time.
Free, a few times a week, from someone doing the work right now.